About Me
The Bridge Between Strategy and Craft
With 20 years of experience in Product Design, I thrive at the intersection of complex data, emerging technology, and human behavior. My career has been defined by a dual commitment: building world-class design organizations from the ground up and remaining deeply "in the work" to ensure every pixel serves a strategic purpose.
Scaling Impact
At EY, we recognized a transformative opportunity to elevate our experience design function into a global powerhouse, growing our collective talent from 10 to over 180 specialists. As the Head of XDA for EY Fabric, we partnered with product and engineering leaders to unify 20+ applications under a single global design system—achieving a 32% lift in usability and an 87% increase in team velocity.
We established the governance models and talent frameworks necessary for design to function as a sustainable force multiplier. This collective effort built the operational foundations where our teams now thrive as strategic partners, delivering high-impact solutions to meet core business objectives.
Innovating with Intent
Whether it’s rescuing high-stakes projects for agencies like McCann through rapid AI prototyping or winning multi-million dollar RFPs for industry giants like The Hershey Company, I use research as my primary tool for de-risking investment. My work on platforms like MILO and the Consultant Dashboard demonstrates my passion for "Human-Led, AI-Driven" solutions—tools that don't just automate tasks, but empower people to focus on higher-level strategic value.
My Philosophy
I don’t just build products; I build the teams and systems that make innovation repeatable. I believe in a "Single Pane of Glass" approach to complexity, a commitment to accessibility, and a relentless focus on the metrics that matter—be it a 20% reduction in operational costs or a 112% leap in usability.
01
Expertise
Digital Transformation, DesignOps, AI/ML Product Strategy, Enterprise SaaS, Service Blueprinting.
02
Leadership
Global Team Scaling (180+), Talent Sourcing & Mentorship, Cross-functional Governance, Strategic Roadmapping.
03
Impact
90% Faster Onboarding, $2M+ Cost Reductions, 112% Usability Improvements, Secured Multi-Million Dollar Funding.