Principal Designer, UX Strategy, Vision
Accelerating global ad production from manual execution to AI-powered conceptualization.
The Challenge
We saw a unique opportunity to help one of the world’s most respected creative agencies, McCann, harness the power of AI to redefine ad production. The goal was to bridge the gap between technical AI capabilities and the high-end visual standards of a global creative powerhouse. We aimed to create a tool that would move designers from manual execution to high-level conceptualization, unlocking more time for strategic innovation.
The Solution
Working closely with the client and our engineering partners, we prioritized stakeholder empathy to deeply understand the creative roadblocks. We shifted the focus toward rapid prototyping, allowing us to visualize the vision and build alignment quickly. Our team developed an AI-driven platform that automates the production of concept ads with unparalleled speed. By leveraging generative design patterns, we empowered the agency’s creative teams to scale ideas faster than ever before, ensuring that technology served to amplify—rather than replace—human creativity.
The Results
The integration of the Ad Generation Ecosystem fundamentally shifted the agency's ability to deliver high-end creative at enterprise speed. By bridging the gap between technical automation and McCann’s world-class visual standards, the initiative delivered immediate impact across three key pillars of production:
Doubled Creative Output:
Enabled design teams to produce a significantly higher volume of creative concepts in a fraction of time. By removing the manual barriers to experimentation, the agency can now explore a wider breadth of strategic directions for every client brief.
Operational Pivot:
By automating labor-intensive ad production and resizing, teams were empowered to move away from repetitive execution and refocus their expertise on high-level strategic initiatives and conceptual innovation.
Unprecedented Production Efficiency:
Leveraging generative design patterns, the experience allowed for unparalleled speed in ad conceptualization. This reduction in production lead times has fundamentally improved the agency’s agility and time-to-market for global campaigns.
